iPhone and Android apps, web platforms, automations that save hours, Hebrew AI chatbots and cloud infrastructure that stays up. One studio, and you talk directly to the people who write the code.
What we build:
No need for five vendors. Apps, web, automations, AI and infrastructure are planned together, so the pieces talk to each other.
From ₪40,000 for a first app
The core of pressdev: native apps for iPhone, Android, Mac and Windows, including iPhone Duo and foldable layouts.
From ₪18,000
Booking and ordering systems, client portals, team dashboards and online stores that outgrew their template.
From ₪2,500 per workflow
Payment in, invoice out. New lead answered within a minute. A daily report that lands in WhatsApp by itself.
From ₪6,500
A Hebrew WhatsApp bot that books appointments and answers questions, and an internal assistant that answers your team from your own documents.
Review from ₪3,000
Hosting that stays up, a cloud bill without surprises, and backups that have actually been restore-tested.
A free 30-minute discovery call: we walk through your day-to-day and find the one thing most worth fixing first. Sometimes the answer is a ₪50/month off-the-shelf tool, and we’ll say so.
Book a discovery callIllustrations for fictional businesses (Hebrew UI), not real clients.
Automation · concept
A new enquiry is classified, logged in the CRM and answered on WhatsApp. When the customer pays, the invoice goes out by itself and everything is backed up. Every run is logged, and failures trigger an alert.
WhatsApp bot · concept
Customers write the way they talk; the bot offers real free slots from the calendar, books and confirms. On sensitive questions it doesn’t guess: it hands off to the team with a summary.
Sign-ups, memberships, payments and today’s automations
CDN, app, managed database, monitoring and off-site backup
Pick one repetitive task (issuing an invoice, answering an enquiry, updating a sheet) and move the sliders for a rough estimate.
A first automation starts from ₪2,500, so it pays back in about – months.
A rough illustration, not a promise. Excludes tool subscriptions (usually tens of shekels a month). On the call we’ll run your real numbers.
Let’s see what can be automatedPlease verify dates against official Apple and Google announcements.
Fixed price per phase, no ticking meter. Here are the starting points.
One workflow, end to end
Customer service & bookings
Internal knowledge
Site, server or cloud account
Bookings, orders, clients
iOS and/or Android
Existing app
Monthly retainer
All prices are starting points, before VAT. A fixed final quote follows a short discovery call. Hourly rate for small projects: ₪350–500.
30 minutes to understand the business, processes and pain points.
Short spec, what to build first, timeline and a fixed price per phase.
Something to try every week: an app build, a screen or a running workflow.
Team training, docs, monitoring and store submission when needed.
Monitoring, updates and improvements based on real use.
Own product · iOS · Swift
SwiftUI countdowns. Half-folded, the big countdown moves to the top half and controls to the bottom. Open, you get list and detail side by side.
Case study · client (anonymised) · React Native
Open and half-folded layouts for an app already in production, without a rewrite: hinge-state detection, responsive layouts and new store screenshots.
A first automation starts from ₪2,500, a WhatsApp/AI bot from ₪6,500, a web platform from ₪18,000 and a first app from ₪40,000, before VAT. After an intro call you get a fixed quote per phase.
Automation runs a fixed process: payment in, invoice out. An AI bot understands free text and talks to customers or staff. Often they work together: the bot understands, the automation acts. Sometimes a good form and two automations are enough, no AI needed.
It’s built to answer only from information you approve, to say “I’m not sure” when it doesn’t know, and to hand off to a person with a summary. It’s tested on real questions before launch.
Some solutions have usage costs paid directly to providers in your business’s name: cloud, automation tools, AI models and business-initiated WhatsApp messages. You get an estimate up front and budget alerts.
You do. Code, cloud, store and tool accounts are in your business’s name, with full access and documentation.
Native gives the best performance and platform features. Cross-platform can be right for speed and budget, and sometimes a good web app beats an app altogether. We’ll recommend what fits you.
Leave your details and what you’re interested in, and we’ll get back with a few questions and a suggested first step. No commitment.